Many website owners take the Ron Popeil approach with “set it and forget
it” and while that may work for roasting chickens, it is a terrible web
strategy. If it has been awhile since you reviewed your own website,
summertime is an ideal time to do it. Here are 8 things to look for when
you are doing a website audit.
Articles and statistics touting the benefits of blogging are ubiquitous.
You know you probably should be blogging, but how and what you should
write about plague even the most seasoned marketers. If you aren’t sure
blogging is right for you, let’s start with a few statistics....
When it comes to their online presence, we can fairly objectively
evaluate their success level by looking at a few key reports on Google
Analytics. If you aren’t currently using an analytics program to
evaluate your own website, we would strongly suggest you add some as
soon as possible.
Winning SEO is not rocket science
in its most fundamental and effective form. There are a few basic
things even the most non-technical people can do to their website to
help the search engines understand what the site is all about.
Most people know that engaging social media posts and relevant,
well-crafted videos are good for helping grow your brand and your bottom
line. Unfortunately when it comes to video most people get it wrong.