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Innovation to generate leads


Using print to further your marketing efforts    10/23/2014
print and online marketing convergenceThere is no doubt that the Internet has changed the way small business owners market their business. Digital marketing, like e-newsletters, search engine optimization, social media, and search engine marketing, can be powerful forms of advertising.  Even more powerful, however, is digital marketing with a collaborative print marketing effort.

Here are a few ways print and digital working together can generate leads.
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A Case for Mail Chauvinism    6/23/2014
I’ll admit up front, I have a strong bias for direct mail. I grew up with it, I use it, and I sell it as part of my business printing and mailing services. If that makes me a mail chauvinist, so be it; I submit my face for the Mail Chauvinism recruiting poster. ...
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Some Ideas for Driving Traffic to Your Website    6/1/2014
drive_traffic_to_your_website_Catamount_MarketingSo the next question becomes… how do I drive visitors to my website in the first place?

Some ideas include:...
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Some Ideas for Capturing Email Addresses    6/1/2014
email-assets-Catamount_MarketingThis is a good opportunity to put your website to work for you and have it start earning its keep. Having something of value to offer a visitor in exchange for their email address is a great start.

Some ideas include:
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Direct Mail in the Digital Era    4/1/2014
Catamount Marketing direct mail servicesDirect mail is still a viable and critical component in marketing. Direct mail needs to be viewed in a multi-channel environment – tied into your website, landing pages, social media and email marketing, but keep in mind that if you violate the basics you will not get the best possible return. ...
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Marketing Back to Basics for Success:The Rule of 7    1/20/2014
catamount marketing rule of 7Brushing up on the basics, in any endeavor, is one key to success that the people who excel understand and apply. Much of marketing is molded from fundamental human nature and it’s easy to lose sight of these fundamentals in the fast-paced information world we live in. So I’m taking a timeout here to get back to basics.
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Direct Mail and The Value of the Printed Piece    11/5/2013
Catamount Marketing Direct MailThe printed piece... to have and to hold. You may find that your snail mail mailbox has become more friendly and less interrupting than your email inbox. Receiving and holding a card or a letter from someone or a business who knows something about you and what you like is like receiving a little gift in the mail. Such is the attraction of a printed piece....
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Why Google Sends Me Direct Mail?    10/14/2013
Catamount Marketing direct mail servicesBelieve it or not, Google is a major direct mail marketer! Here is arguably the world’s most prolific producer of everything virtual, electronic, and cyber-driven, sending me a printed card in an envelope on a regular basis promoting their AdWords program....
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Direct Mail Strategies That Work    10/10/2013
Paw Print & Mail Direct Mail ServicesIn my previous "The Renaissance of Direct Mail" posted 10/4/13, I wrote about and displayed statistics showing the favorable performance of direct mail in a cost per lead comparison to other popular marketing communications mediums. In this post I’ll touch on some best practices and ideas to maximize your direct mail efforts....
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The Renaissance of Direct Mail    10/04/2013
Direct-Mail-BenefitsDirect mail is making a comeback (though many would say it never left) as a valuable lead generating medium in an effective marketing mix....
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