Catamount Marketing




Innovation to generate leads


Now is the time to grow or start your blog    8/26/2015
Catamount-Marketing-Blogging-IdeasArticles and statistics touting the benefits of blogging are ubiquitous. You know you probably should be blogging, but how and what you should write about plague even the most seasoned marketers. If you aren’t sure blogging is right for you, let’s start with a few statistics....
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Ideas to build customer Loyalty - Your Business' Most Valuable Asset    4/22/2015
Catamount-Marketing-Customer-LoyaltyThough you may think you are your company’s most important asset, nothing you do could happen without your customers. Your customers are, and always will be, the most important asset your business will ever have. ...
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Marketing based on "who you want to be"    12/21/2014
who-you-want-to-be-CatamountMarketing“The deepest secret is that life is not a process of discovery, but a process of creation. You are not discovering yourself, but creating yourself anew. Seek therefore, not to find out Who You Are, but seek to determine Who You Want to Be.”

Neale Donald Walsh, author of Conversations with God
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Small business perseverance takes flight!    10/13/2014
Plane Profiles CorsairOur small and thinly populated state of Vermont is laced with such success stories; some of which evolved into  with some pretty famous brands like Ben & Jerry’s, Phish, Burton Snowboards, VBT (VT Bicycle Tours), Magic Hat, Bag Balm, and Chris Bohjalian, to name a few. In the wings are dozens of other lesser-known brands who are no less creative, innovative, or relevant, just not on the big stage… yet.  ...
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Lights, Camera, Action! Video Best Practices    8/19/2014
Video-SEO-Catamount Marketing
Most people know that engaging social media posts and relevant, well-crafted videos are good for helping grow your brand and your bottom line. Unfortunately when it comes to video most people get it wrong. ...
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Website Review Checklist - Taking Stock of Your Website    7/27/2014
Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale.

Use this checklist to review your website. ...
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A Case for Mail Chauvinism    6/23/2014
I’ll admit up front, I have a strong bias for direct mail. I grew up with it, I use it, and I sell it as part of my business printing and mailing services. If that makes me a mail chauvinist, so be it; I submit my face for the Mail Chauvinism recruiting poster. ...
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Some Ideas for Driving Traffic to Your Website    6/1/2014
drive_traffic_to_your_website_Catamount_MarketingSo the next question becomes… how do I drive visitors to my website in the first place?

Some ideas include:...
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Some Ideas for Capturing Email Addresses    6/1/2014
email-assets-Catamount_MarketingThis is a good opportunity to put your website to work for you and have it start earning its keep. Having something of value to offer a visitor in exchange for their email address is a great start.

Some ideas include:
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Rethinking traditional advertising and ROI    4/15/2014
Catamount Marketing Markeeting ROIIf you are a small business, you are likely paying too much for your advertising, regardless of what medium you use. In 2012, more than 1.8 trillion display ads were paid for but not seen. That is more than 57,000 ads per second every day all day that are not being viewed and cannot have an impact if no one sees them....
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Good Marketing is Like a Bowl of Chex Mix    2/23/2014
Catamount Marketing the value of marketing mixWho doesn't like Chex Mix? The salty, crunchy snack that’s still going strong today since it was first introduced by Ralston Purina in 1937. What do you think makes it so appealing? Seems everyone has a favorite ingredient in the mix, whether the pretzel sticks, or peanuts, or the assorted Chex cereal pieces themselves.
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The Power of Persuasion... and a little humor!    2/2/2014
Catamount Marketing and Winnovations videoOk, time for a little levity. If you've ever watched Jay Leno's Tonight Show, you may have caught one of Trevor Moore's "Winnovations" segments. I give Moore credit for creating humorous moments on the streets of LA and convincing people that he's come up with a new invention. The "invention" is usually totally worthless but people buy into it. The results are pretty funny and a parody of sorts on advertising, infomercials, and the like. Watch this video and have a little fun... ...
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Another Reason Why I Drink Guinness    1/3/2014
Catamount Marketing Guinness Branding ArticleThe best and most remarkable brands are about more than just the product... it's how one feels about or experiences the brand. ...
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The Best Marketing is Life in Motion    1/2/2014
Catamount Marketing banding and Go Pro videoGoPro is arguably one of the best examples of a success story born from doing what one loves. GoPro is the personal video camera people who have captured the market on capturing life. ...
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Storytelling is Content Marketing and it's Good For Business    10/24/2013
Catamount-Marketing-StorytellingStorytelling is a form of content marketing that often gets to the heart of a marketing message in a manner that's easier to read, understand, and relate to. ...
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Content Marketing Using 80,000 Green Bay Packer Fans    10/20/2013
Catamount-Marketing-content-marketingOn the evening of 14 November 2011, the NFL's Green Bay Packers hosted the Minnesota Vikings in a football match-up held at Lambeau Field in Green Bay which was televised by ESPN as part of that network's Monday Night Football schedule. As the previous Friday (11 November) had been Veterans Day, the Packers announced they would be staging a number of Veteran's Day-themed events before the game and during halftime: ...
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Why a banquet table for "5" may be better than for 10    09/29/2013
Most of us have attended banquets of one form or another. I just attended a large fundraising banquet last evening. Big round tables for 10 people are the tradition; but what if the table sat only 5?...
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Fun video about Mini Cooper billboard campaign    09/06/2013
mini-not-normal, catamount marketing brandingMini Cooper delights their loyal fans with a highly personalized billboard advertising campaign...
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Using inbound marketing to bring safe and clean water where there isn't any.    8/25/2013
Catamount Marketing and Charity Wate storyInbound marketing can be a very powerful and cost-effective way to promote your band, an event, a cause, and to build awareness. Watch the video to see how Charity: Water raised millions of dollars for their cause....
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