Catamount Marketing

Innovation to generate leads

Are half your advertising dollars wasted?    4/30/2014
Catamount Marketing cross channel marketing, John WanamakerOver a hundred years ago, advertising and retail pioneer and mogul John Wanamaker famously stated
“half the money I spend on advertising is wasted… the trouble is I don’t know which half.”

While this sentiment still exists amongst many business owners today, one of the biggest differences between then and today is the technology available to better measure one half versus the other. ...
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Rethinking traditional advertising and ROI    4/15/2014
Catamount Marketing Markeeting ROIIf you are a small business, you are likely paying too much for your advertising, regardless of what medium you use. In 2012, more than 1.8 trillion display ads were paid for but not seen. That is more than 57,000 ads per second every day all day that are not being viewed and cannot have an impact if no one sees them....
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Direct Mail in the Digital Era    4/1/2014
Catamount Marketing direct mail servicesDirect mail is still a viable and critical component in marketing. Direct mail needs to be viewed in a multi-channel environment – tied into your website, landing pages, social media and email marketing, but keep in mind that if you violate the basics you will not get the best possible return. ...
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