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The Olympics, Branding, and being a Russian    3/2/2014
The 2014 Winter Olympics have come and gone and with them no shortage of compelling stories, entertainment, and feats of athleticism. Much was made of the Russians as hosts of the Games from being the most expensive Olympic Games to date, to the political juxtapositions that are part of everyday life in Russia, to their apparent propensity to do just about everything at the very last minute; from constructing the venues and hotels, to showing up to attend the events themselves. ...
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