News Manager http://www.catamountmarketing.com/ Using inbound marketing to bring safe and clean water where there isn't any. <img width="204" height="149" align="left" src="http://www.catamountmarketing.com/Assets/india-drinking-water.jpg" title="Catamount Marketing and Charity Wate story" alt="Catamount Marketing and Charity Wate story" style="border: medium none; margin-right: 7px;" />Inbound marketing can be a very powerful and cost-effective way to promote your band, an event, a cause, and to build awareness. Watch the video to see how Charity: Water raised millions of dollars for their cause. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=16 Fun video about Mini Cooper billboard campaign <a href="http://www.mykudosto.com/wp-content/uploads/2013/09/mini-not-normal.png"><img width="156" height="108" align="left" class="alignleft" alt="mini-not-normal, catamount marketing branding" src="http://www.mykudosto.com/wp-content/uploads/2013/09/mini-not-normal.png" style="border: medium none; margin-right: 7px;" /></a>Mini Cooper delights their loyal fans with a highly personalized billboard advertising campaign http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=24 Bringing inbound marketing and a good cause together Content that involves people taking action for a cause is GREAT content. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=25 My Kudos to Hubspot and Inbound 2013 <a href="http://www.mykudosto.com/wp-content/uploads/2013/08/Hubspot-Inbound2013.jpg"><img width="234" height="103" align="left" style="border: medium none;" src="http://www.mykudosto.com/wp-content/uploads/2013/08/Hubspot-Inbound2013.jpg" alt="Hubspot-Inbound2013" class="alignleft size-full wp-image-160" /></a>The world's largest gathering of inbound marketers, Inbound 2013 in Boston, MA. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=26 Why a banquet table for "5" may be better than for 10 Most of us have attended banquets of one form or another. I just attended a large fundraising banquet last evening. Big round tables for 10 people are the tradition; but what if the table sat only 5? http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=27 The Renaissance of Direct Mail <img width="142" height="133" align="left" src="http://www.catamountmarketing.com/Assets/direct-mail-benefits.jpg" alt="Direct-Mail-Benefits" title="Direct-Mail-Benefits" style="border-width: medium; border-style: none; border-color: -moz-use-text-color; margin-right: 0px;" />Direct mail is making a comeback (though many would say it never left) as a valuable lead generating medium in an effective marketing mix. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=28 Direct Mail Strategies That Work <img width="200" height="146" align="left" style="border: medium none; margin-right: 7px;" alt="Paw Print &amp; Mail Direct Mail Services" title="" src="http://www.catamountmarketing.com/Assets/direct-mail-and-marketing-services-vermont.png" />In my previous "The Renaissance of Direct Mail" posted 10/4/13, I wrote about and displayed statistics showing the favorable performance of direct mail in a cost per lead comparison to other popular marketing communications mediums. In this post I’ll touch on some best practices and ideas to maximize your direct mail efforts. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=29 Why Google Sends Me Direct Mail? <img width="254" height="107" align="left" style="border: medium none; margin-right: 10px; margin-bottom: 3px;" alt="Catamount Marketing direct mail services" title="Catamount Marketing direct mail services" src="http://www.catamountmarketing.com/Assets/google%20adwords%20direct%20mail%20example.jpg" />Believe it or not, Google is a major direct mail marketer! Here is arguably the world’s most prolific producer of everything virtual, electronic, and cyber-driven, sending me a printed card in an envelope on a regular basis promoting their AdWords program. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=30 Email Is Dead... Or Is It? <img width="177" height="469" align="left" style="border: medium none;" alt="email-is-dead-catamount-marketing" src="http://www.catamountmarketing.com/Assets/email-is-dead-poster-catamount-marketing.jpg" />First it was direct mail that was declared dead. Now some claim email is dead. Maybe it's a matter of perspective and/or who you talk to. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=31 Content Marketing Using 80,000 Green Bay Packer Fans <img width="221" height="169" align="left" style="border: medium none; margin-right: 7px;" alt="Catamount-Marketing-content-marketing" title="Catamount-Marketing-content-marketing" src="http://www.catamountmarketing.com/Assets/lambeaufield5.jpg" />On the evening of 14 November 2011, the NFL's Green Bay Packers hosted the Minnesota Vikings in a football match-up held at Lambeau Field in Green Bay which was televised by ESPN as part of that network's Monday Night Football schedule. As the previous Friday (11 November) had been Veterans Day, the Packers announced they would be staging a number of Veteran's Day-themed events before the game and during halftime: http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=32 Storytelling is Content Marketing and it's Good For Business <img width="184" height="139" align="left" src="http://www.catamountmarketing.com/Assets/image006_cmyk.jpg" title="Catamount-Marketing-Storytelling" alt="Catamount-Marketing-Storytelling" style="border: medium none; margin-bottom: 0px; margin-right: 7px;" />Storytelling is a form of content marketing that often gets to the heart of a marketing message in a manner that's easier to read, understand, and relate to. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=33 Direct Mail and The Value of the Printed Piece <img width="184" height="132" align="left" src="http://www.catamountmarketing.com/Assets/catamount-marketing-gift-in-mail.jpg" title="Catamount Marketing Direct Mail" alt="Catamount Marketing Direct Mail" style="border: medium none; margin-bottom: 0px; margin-right: 7px;" />The printed piece... to have and to hold. You may find that your snail mail mailbox has become more friendly and less interrupting than your email inbox. Receiving and holding a card or a letter from someone or a business who knows something about you and what you like is like receiving a little gift in the mail. Such is the attraction of a printed piece. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=34 Graphic Design Roots - Proper Typography <img width="205" height="118" align="left" style="border: medium none; margin-right: 7px;" alt="Catamount Marketing history of typography" title="Catamount Marketing history of typography" src="http://www.catamountmarketing.com/Assets/catamount%20marketing%20typography%20history.png" />I know, I know... you're reading this blog article title and thinking... a history lesson? In typography no less! (yawn) Well, first of all, this article is very short and the lesson is captured in a very fun, creative, and brief video; so don't despair. Check it out and see what a creative mind can do with an otherwise dry topic. Watch this fun, creative, and educational video<br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=35 The Best Marketing is Life in Motion <img width="223" height="126" align="left" src="http://www.catamountmarketing.com/Assets/go%20pro%20kitten%20video%20catamount%20marketing%20branding.png" title="Catamount Marketing banding and Go Pro video" alt="Catamount Marketing banding and Go Pro video" style="border: medium none; margin-right: 7px;" />GoPro is arguably one of the best examples of a success story born from doing what one loves. <a href="http://gopro.com/" title="Catamount Marketing GoPro article" target="_blank"><span style="text-decoration: underline;">GoPro</span></a> is the personal video camera people who have captured the market on capturing life. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=37 Another Reason Why I Drink Guinness <img width="223" height="125" align="left" src="http://www.catamountmarketing.com/Assets/catamount%20marketing%20guinness%20branding.png" title="Catamount Marketing Guinness Branding Article" alt="Catamount Marketing Guinness Branding Article" style="border: medium none; margin-right: 7px;" />The best and most remarkable brands are about more than just the product... it's how one <span style="font-style: italic;">feels </span>about or <span style="font-style: italic;">experiences </span>the brand. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=38 Marketing Back to Basics for Success:The Rule of 7 <img width="187" height="149" align="left" style="border: medium none; margin-right: 7px; margin-bottom: 7px; margin-top: 0px;" alt="catamount marketing rule of 7" title="catamount marketing rule of 7" src="http://www.catamountmarketing.com/Assets/magic%20number%207.jpg" />Brushing up on the basics, in any endeavor, is one key to success that the people who excel understand and apply. Much of <a target="_self" href="http://www.catamountmarketing.com/"><span style="text-decoration: underline;">marketing </span></a>is molded from fundamental human nature and it’s easy to lose sight of these fundamentals in the fast-paced information world we live in. So I’m taking a timeout here to get back to basics.<br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=39 Ready for a whole new web? <img width="183" height="142" align="left" src="http://www.catamountmarketing.com/Assets/catamount%20marketing%20.com%20blog3.png" title="arketing .com alternatives" alt="arketing .com alternatives" style="border: medium none; margin-right: 10px;" />For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the automatic response of adding .com to the domain when inputting the name directly into a browser to go directly to the website. The .net, .biz, etc. variations were recommended only when you wished to "protect" your primary .com variation of your domain name from your competitors potentially hijacking your clients using your domain with the variant extension; or the .com extension was simply already taken. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=40 The Power of Persuasion... and a little humor! <img width="229" height="101" align="left" src="http://www.catamountmarketing.com/Assets/winnovations%20video.png" title="Catamount Marketing and Winnovations video" alt="Catamount Marketing and Winnovations video" style="border: medium none; margin-right: 7px;" />Ok, time for a little levity. If you've ever watched Jay Leno's Tonight Show, you may have caught one of Trevor Moore's "Winnovations" segments. I give Moore credit for creating humorous moments on the streets of LA and convincing people that he's come up with a new invention. The "invention" is usually totally worthless but people buy into it. The results are pretty funny and a parody of sorts on advertising, infomercials, and the like. Watch this video and have a little fun... http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=41 Make it Your Mission to End Mediocrity in 2014 <span style="font-style: italic;"><img width="92" height="139" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 10px; margin-top: 0px;" alt="Catamount Marketing blog" title="Catamount Marketing blog" src="http://www.catamountmarketing.com/Assets/the%20buffet%20line.jpg" />Successful organizations often beat the competition by turning the buffet problem upside down. "Let's make these the best mashed potatoes in town--who knows, next time, that guy out front will bring his friends."</span> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=42 Good Marketing is Like a Bowl of Chex Mix <img width="212" height="142" align="left" title="Catamount Marketing the value of marketing mix" style="margin-bottom: 7px; border-width: medium; border-style: none; border-color: -moz-use-text-color; margin-right: 10px;" alt="Catamount Marketing the value of marketing mix" src="http://www.catamountmarketing.com/Assets/chex%20mix.jpg" />Who doesn't like Chex Mix? The salty, crunchy snack that’s still going strong today since it was first introduced by Ralston Purina in 1937. What do you think makes it so appealing? Seems everyone has a favorite ingredient in the mix, whether the pretzel sticks, or peanuts, or the assorted Chex cereal pieces themselves. <br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=43 The Olympics, Branding, and being a Russian <img width="197" height="110" align="left" src="http://www.catamountmarketing.com/Assets/olympic%20rings.jpg" title="" alt="" style="border: medium none; margin-right: 10px; margin-bottom: 7px;" />The 2014 Winter Olympics have come and gone and with them no shortage of compelling stories, entertainment, and feats of athleticism. Much was made of the Russians as hosts of the Games from being the most expensive Olympic Games to date, to the political juxtapositions that are part of everyday life in Russia, to their apparent propensity to do just about everything at the very last minute; from constructing the venues and hotels, to showing up to attend the events themselves. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=44 Direct Mail in the Digital Era <img align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="Catamount Marketing direct mail services" title="Catamount Marketing direct mail services" src="http://www.catamountmarketing.com/Assets/catamount%20marketing%20direct%20mail%20boxes_opt.jpg" />Direct mail is still a viable and <a target="_self" href="http://www.catamountmarketing.com/content/services/direct_mail.asp">critical component in marketing</a>. Direct mail needs to be viewed in a multi-channel environment – tied into your website, landing pages, social media and email marketing, but keep in mind that if you violate the basics you will not get the best possible return. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=45 Rethinking traditional advertising and ROI <img width="210" height="108" align="left" style="border: medium none; margin-right: 7px;" alt="Catamount Marketing Markeeting ROI" title="Catamount Marketing Markeeting ROI" src="http://www.catamountmarketing.com/Assets/roi%20header%20home%20page.jpg" />If you are a small business, you are likely paying too much for your advertising, regardless of what medium you use. In 2012, more than 1.8 trillion display ads were paid for but not seen. That is more than 57,000 ads per second every day all day that are not being viewed and cannot have an impact if no one sees them. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=46 Are half your advertising dollars wasted? <img width="129" height="182" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="Catamount Marketing cross channel marketing, John Wanamaker" title="Catamount Marketing cross channel marketing, John Wanamaker" src="http://www.catamountmarketing.com/Assets/john-wanamaker.jpg" />Over a hundred years ago, advertising and retail pioneer and mogul John Wanamaker famously stated <span style="font-weight: bold; font-style: italic;"><br /> &ldquo;half the money I spend on advertising is wasted… the trouble is I don’t know which half.”</span> <br /> <br /> While this sentiment still exists amongst many business owners today, one of the biggest differences between then and today is the technology available to better measure one half versus the other. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=47 Some Ideas for Capturing Email Addresses <img width="165" height="165" align="left" src="http://www.catamountmarketing.com/Assets/email-assets-catamount_marketing.png" title="email-assets-Catamount_Marketing" alt="email-assets-Catamount_Marketing" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />This is a good opportunity to put your website to work for you and have it start earning its keep. Having something of value to offer a visitor in exchange for their email address is a great start.<br /> <br /> Some ideas include:<br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=48 Some Ideas for Driving Traffic to Your Website <img width="180" height="114" align="left" src="http://www.catamountmarketing.com/Assets/drive_traffic_to_your_website_catamount_marketing.jpg" title="drive_traffic_to_your_website_Catamount_Marketing" alt="drive_traffic_to_your_website_Catamount_Marketing" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />So the next question becomes… <span style="font-style: italic;">how do I drive visitors to my website in the first place?</span> <br /> <br /> Some ideas include: http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=49 A Case for Mail Chauvinism <img width="140" height="173" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="" title="" src="http://www.catamountmarketing.com/Assets/know-like-trust-catamount-marketing.jpg" />I’ll admit up front, I have a strong bias for direct mail. I grew up with it, I use it, and I sell it as part of my business printing and mailing services. If that makes me a mail chauvinist, so be it; I submit my face for the Mail Chauvinism recruiting poster. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=50 Website Review Checklist - Taking Stock of Your Website <img width="189" height="134" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="" title="" src="http://www.catamountmarketing.com/Assets/catamount_marketing_websites.jpg" />Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale. <br /> <br /> Use this checklist to review your website. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=51 Lights, Camera, Action! Video Best Practices <img width="166" height="120" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px; margin-top: 18px;" alt="Video-SEO-Catamount Marketing" title="Video-SEO-Catamount Marketing" src="http://www.catamountmarketing.com/Assets/video-seo-catamount-marketing.jpg" /><br /> Most people know that engaging social media posts and relevant, well-crafted videos are good for helping grow your brand and your bottom line. Unfortunately when it comes to video most people get it wrong. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=52 3 SEO Tips that Aren't Rocket Science (but work!) <img width="163" height="110" align="left" style="border: medium none; margin-right: 7px;" alt="Catamount-Marketing-SEO-not-rocket-science" title="Catamount-Marketing-SEO-not-rocket-science" src="http://www.catamountmarketing.com/Assets/einstein-seo-rocket-science.jpg" />Winning <a target="_self" href="http://www.catamountmarketing.com/content/services/local_seo.asp">SEO is not rocket science</a> in its most fundamental and effective form. There are a few basic things even the most non-technical people can do to their website to help the search engines understand what the site is all about. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=53 Small business perseverance takes flight! <img width="278" height="125" align="left" src="http://www.catamountmarketing.com/Assets/plane%20profiles%20corsair.jpg" title="Plane Profiles Corsair" alt="Plane Profiles Corsair" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />Our small and thinly populated state of Vermont is laced with such success stories; some of which evolved into&nbsp; with some pretty famous brands like Ben &amp; Jerry’s, Phish, Burton Snowboards, VBT (VT Bicycle Tours), Magic Hat, Bag Balm, and Chris Bohjalian, to name a few. In the wings are dozens of other lesser-known brands who are no less creative, innovative, or relevant, just not on the big stage… yet.&nbsp; http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=54 Using print to further your marketing efforts <img width="155" height="103" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="print and online marketing convergence" title="print and online marketing convergence" src="http://www.catamountmarketing.com/Assets/print%20and%20online%20marketing%20convergence.jpg" />There is no doubt that the Internet has changed the way small business owners market their business. Digital marketing, like e-newsletters, search engine optimization, social media, and search engine marketing, can be powerful forms of advertising.&nbsp; Even more powerful, however, is digital marketing with a collaborative print marketing effort. <br /> <br /> Here are a few ways print and digital working together can generate leads. <br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=55 Marketing based on "who you want to be" <img align="left" width="159" height="118" src="http://www.catamountmarketing.com/Assets/who-you-want-to-be.jpg" title="who-you-want-to-be-CatamountMarketing" alt="who-you-want-to-be-CatamountMarketing" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" /><span style="font-style: italic;">&ldquo;The deepest secret is that life is not a process of discovery, but a process of creation. You are not discovering yourself, but creating yourself anew. Seek therefore, not to find out Who You Are, but seek to determine Who You Want to Be.”</span><br /> <br /> Neale Donald Walsh, author of <span style="text-decoration: underline;">Conversations with God</span><br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=56 Trade Show Basics for Small Business <span style="font-size: 14px;"><span style="font-size: 14px;"><img width="335" height="150" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="Catamount Marketing tradeshow" title="" src="http://www.catamountmarketing.com/Assets/trade-show-dilbert.gif" />The very words &ldquo;Trade Show” make some small business owners shudder. Attending a trade show or business expo can take a lot of time and money. Quite frequently, those are two things a small business owner just doesn’t have a lot of. With some careful planning, however, a trade show can not only be fun but profitable as well. <br /> </span></span> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=57 Website Structure Types Overview <img align="left" src="http://www.catamountmarketing.com/Assets/catamountmarketing-choosing-a-website-structure.jpg" title="Catamount-Marketing-choosing-a-website-structure" alt="Catamount-Marketing-choosing-a-website-structure" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />There are 5 basic types of website design structures: Fixed Width, Adaptive, Responsive, Parallax, and Mobile. In a world rapidly moving toward being able to access any information on any device, a discussion of each follows.<br /> http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=58 Ideas to build customer Loyalty - Your Business' Most Valuable Asset <img width="195" height="126" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="Catamount-Marketing-Customer-Loyalty" title="Catamount-Marketing-Customer-Loyalty" src="http://www.catamountmarketing.com/Assets/customer-loyalty-catamount-marketing.jpg" />Though you may think you are your company’s most important asset, nothing you do could happen without your customers. Your customers are, and always will be, the most important asset your business will ever have. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=59 What website analytics reports should I be looking at? <img width="162" height="145" align="left" src="http://www.catamountmarketing.com/Assets/web-analytics-catamountmarketing.com.jpg" title="Web-analytics-catamountmarketing.com" alt="Web-analytics-catamountmarketing.com" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />When it comes to their online presence, we can fairly objectively evaluate their success level by looking at a few key reports on Google Analytics. If you aren’t currently using an analytics program to evaluate your own website, we would strongly suggest you add some as soon as possible. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=60 Now is the time to grow or start your blog <img width="166" height="169" align="left" src="http://www.catamountmarketing.com/Assets/catamount-marketing-blogging-ideas.jpg" title="Catamount-Marketing-Blogging-Ideas" alt="Catamount-Marketing-Blogging-Ideas" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" />Articles and statistics touting the benefits of blogging are ubiquitous. You know you probably should be blogging, but how and what you should write about plague even the most seasoned marketers. If you aren’t sure blogging is right for you, let’s start with a few statistics. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=61 Is your website stale? Perform a timely website audit. <img width="189" height="105" align="left" style="border: medium none; margin-bottom: 7px; margin-right: 7px;" alt="Catamount-Marketing-Website-Audit" title="Catamount-Marketing-Website-Audit" src="http://www.catamountmarketing.com/Assets/catamount-marketing-website-audit.jpg" />Many website owners take the Ron Popeil approach with &ldquo;set it and forget it” and while that may work for roasting chickens, it is a terrible web strategy. If it has been awhile since you reviewed your own website, summertime is an ideal time to do it. Here are 8 things to look for when you are doing a website audit. http://www.catamountmarketing.com/content/newsm/news.asp?show=VIEW&a=62