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Is your website stale? Perform a timely website audit.
Catamount-Marketing-Website-AuditMany website owners take the Ron Popeil approach with “set it and forget it” and while that may work for roasting chickens, it is a terrible web strategy. If it has been awhile since you reviewed your own website, summertime is an ideal time to do it. Here are 8 things to look for when you are doing a website audit.
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Now is the time to grow or start your blog
Catamount-Marketing-Blogging-IdeasArticles and statistics touting the benefits of blogging are ubiquitous. You know you probably should be blogging, but how and what you should write about plague even the most seasoned marketers. If you aren’t sure blogging is right for you, let’s start with a few statistics.
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What website analytics reports should I be looking at?
Web-analytics-catamountmarketing.comWhen it comes to their online presence, we can fairly objectively evaluate their success level by looking at a few key reports on Google Analytics. If you aren’t currently using an analytics program to evaluate your own website, we would strongly suggest you add some as soon as possible.
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Ideas to build customer Loyalty - Your Business' Most Valuable Asset
Catamount-Marketing-Customer-LoyaltyThough you may think you are your company’s most important asset, nothing you do could happen without your customers. Your customers are, and always will be, the most important asset your business will ever have.
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Website Structure Types Overview
Catamount-Marketing-choosing-a-website-structureThere are 5 basic types of website design structures: Fixed Width, Adaptive, Responsive, Parallax, and Mobile. In a world rapidly moving toward being able to access any information on any device, a discussion of each follows.
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Trade Show Basics for Small Business
Catamount Marketing tradeshowThe very words “Trade Show” make some small business owners shudder. Attending a trade show or business expo can take a lot of time and money. Quite frequently, those are two things a small business owner just doesn’t have a lot of. With some careful planning, however, a trade show can not only be fun but profitable as well.
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Marketing based on "who you want to be"
who-you-want-to-be-CatamountMarketing“The deepest secret is that life is not a process of discovery, but a process of creation. You are not discovering yourself, but creating yourself anew. Seek therefore, not to find out Who You Are, but seek to determine Who You Want to Be.”

Neale Donald Walsh, author of Conversations with God
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Using print to further your marketing efforts
print and online marketing convergenceThere is no doubt that the Internet has changed the way small business owners market their business. Digital marketing, like e-newsletters, search engine optimization, social media, and search engine marketing, can be powerful forms of advertising.  Even more powerful, however, is digital marketing with a collaborative print marketing effort.

Here are a few ways print and digital working together can generate leads.
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Small business perseverance takes flight!
Plane Profiles CorsairOur small and thinly populated state of Vermont is laced with such success stories; some of which evolved into  with some pretty famous brands like Ben & Jerry’s, Phish, Burton Snowboards, VBT (VT Bicycle Tours), Magic Hat, Bag Balm, and Chris Bohjalian, to name a few. In the wings are dozens of other lesser-known brands who are no less creative, innovative, or relevant, just not on the big stage… yet. 
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3 SEO Tips that Aren't Rocket Science (but work!)
Catamount-Marketing-SEO-not-rocket-scienceWinning SEO is not rocket science in its most fundamental and effective form. There are a few basic things even the most non-technical people can do to their website to help the search engines understand what the site is all about.
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Lights, Camera, Action! Video Best Practices
Video-SEO-Catamount Marketing
Most people know that engaging social media posts and relevant, well-crafted videos are good for helping grow your brand and your bottom line. Unfortunately when it comes to video most people get it wrong.
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Website Review Checklist - Taking Stock of Your Website
Making sure your website is easy to use should be a major priority for your business. A website is a relatively inexpensive 24/7 selling machine that can make or break a sale.

Use this checklist to review your website.
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A Case for Mail Chauvinism
I’ll admit up front, I have a strong bias for direct mail. I grew up with it, I use it, and I sell it as part of my business printing and mailing services. If that makes me a mail chauvinist, so be it; I submit my face for the Mail Chauvinism recruiting poster.
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Some Ideas for Driving Traffic to Your Website
drive_traffic_to_your_website_Catamount_MarketingSo the next question becomes… how do I drive visitors to my website in the first place?

Some ideas include:
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Some Ideas for Capturing Email Addresses
email-assets-Catamount_MarketingThis is a good opportunity to put your website to work for you and have it start earning its keep. Having something of value to offer a visitor in exchange for their email address is a great start.

Some ideas include:
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Are half your advertising dollars wasted?
Catamount Marketing cross channel marketing, John WanamakerOver a hundred years ago, advertising and retail pioneer and mogul John Wanamaker famously stated
“half the money I spend on advertising is wasted… the trouble is I don’t know which half.”


While this sentiment still exists amongst many business owners today, one of the biggest differences between then and today is the technology available to better measure one half versus the other.
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Rethinking traditional advertising and ROI
Catamount Marketing Markeeting ROIIf you are a small business, you are likely paying too much for your advertising, regardless of what medium you use. In 2012, more than 1.8 trillion display ads were paid for but not seen. That is more than 57,000 ads per second every day all day that are not being viewed and cannot have an impact if no one sees them.
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Direct Mail in the Digital Era
Catamount Marketing direct mail servicesDirect mail is still a viable and critical component in marketing. Direct mail needs to be viewed in a multi-channel environment – tied into your website, landing pages, social media and email marketing, but keep in mind that if you violate the basics you will not get the best possible return.
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The Olympics, Branding, and being a Russian
The 2014 Winter Olympics have come and gone and with them no shortage of compelling stories, entertainment, and feats of athleticism. Much was made of the Russians as hosts of the Games from being the most expensive Olympic Games to date, to the political juxtapositions that are part of everyday life in Russia, to their apparent propensity to do just about everything at the very last minute; from constructing the venues and hotels, to showing up to attend the events themselves.
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Good Marketing is Like a Bowl of Chex Mix
Catamount Marketing the value of marketing mixWho doesn't like Chex Mix? The salty, crunchy snack that’s still going strong today since it was first introduced by Ralston Purina in 1937. What do you think makes it so appealing? Seems everyone has a favorite ingredient in the mix, whether the pretzel sticks, or peanuts, or the assorted Chex cereal pieces themselves.
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Make it Your Mission to End Mediocrity in 2014
Catamount Marketing blogSuccessful organizations often beat the competition by turning the buffet problem upside down. "Let's make these the best mashed potatoes in town--who knows, next time, that guy out front will bring his friends."
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The Power of Persuasion... and a little humor!
Catamount Marketing and Winnovations videoOk, time for a little levity. If you've ever watched Jay Leno's Tonight Show, you may have caught one of Trevor Moore's "Winnovations" segments. I give Moore credit for creating humorous moments on the streets of LA and convincing people that he's come up with a new invention. The "invention" is usually totally worthless but people buy into it. The results are pretty funny and a parody of sorts on advertising, infomercials, and the like. Watch this video and have a little fun...
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Ready for a whole new web?
arketing .com alternativesFor a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the automatic response of adding .com to the domain when inputting the name directly into a browser to go directly to the website. The .net, .biz, etc. variations were recommended only when you wished to "protect" your primary .com variation of your domain name from your competitors potentially hijacking your clients using your domain with the variant extension; or the .com extension was simply already taken.
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Marketing Back to Basics for Success:The Rule of 7
catamount marketing rule of 7Brushing up on the basics, in any endeavor, is one key to success that the people who excel understand and apply. Much of marketing is molded from fundamental human nature and it’s easy to lose sight of these fundamentals in the fast-paced information world we live in. So I’m taking a timeout here to get back to basics.
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Another Reason Why I Drink Guinness
Catamount Marketing Guinness Branding ArticleThe best and most remarkable brands are about more than just the product... it's how one feels about or experiences the brand.
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The Best Marketing is Life in Motion
Catamount Marketing banding and Go Pro videoGoPro is arguably one of the best examples of a success story born from doing what one loves. GoPro is the personal video camera people who have captured the market on capturing life.
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Graphic Design Roots - Proper Typography
Catamount Marketing history of typographyI know, I know... you're reading this blog article title and thinking... a history lesson? In typography no less! (yawn) Well, first of all, this article is very short and the lesson is captured in a very fun, creative, and brief video; so don't despair. Check it out and see what a creative mind can do with an otherwise dry topic. Watch this fun, creative, and educational video
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Direct Mail and The Value of the Printed Piece
Catamount Marketing Direct MailThe printed piece... to have and to hold. You may find that your snail mail mailbox has become more friendly and less interrupting than your email inbox. Receiving and holding a card or a letter from someone or a business who knows something about you and what you like is like receiving a little gift in the mail. Such is the attraction of a printed piece.
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Storytelling is Content Marketing and it's Good For Business
Catamount-Marketing-StorytellingStorytelling is a form of content marketing that often gets to the heart of a marketing message in a manner that's easier to read, understand, and relate to.
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Content Marketing Using 80,000 Green Bay Packer Fans
Catamount-Marketing-content-marketingOn the evening of 14 November 2011, the NFL's Green Bay Packers hosted the Minnesota Vikings in a football match-up held at Lambeau Field in Green Bay which was televised by ESPN as part of that network's Monday Night Football schedule. As the previous Friday (11 November) had been Veterans Day, the Packers announced they would be staging a number of Veteran's Day-themed events before the game and during halftime:
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Email Is Dead... Or Is It?
email-is-dead-catamount-marketingFirst it was direct mail that was declared dead. Now some claim email is dead. Maybe it's a matter of perspective and/or who you talk to.
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Why Google Sends Me Direct Mail?
Catamount Marketing direct mail servicesBelieve it or not, Google is a major direct mail marketer! Here is arguably the world’s most prolific producer of everything virtual, electronic, and cyber-driven, sending me a printed card in an envelope on a regular basis promoting their AdWords program.
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Direct Mail Strategies That Work
Paw Print & Mail Direct Mail ServicesIn my previous "The Renaissance of Direct Mail" posted 10/4/13, I wrote about and displayed statistics showing the favorable performance of direct mail in a cost per lead comparison to other popular marketing communications mediums. In this post I’ll touch on some best practices and ideas to maximize your direct mail efforts.
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The Renaissance of Direct Mail
Direct-Mail-BenefitsDirect mail is making a comeback (though many would say it never left) as a valuable lead generating medium in an effective marketing mix.
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Why a banquet table for "5" may be better than for 10
Most of us have attended banquets of one form or another. I just attended a large fundraising banquet last evening. Big round tables for 10 people are the tradition; but what if the table sat only 5?
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Fun video about Mini Cooper billboard campaign
mini-not-normal, catamount marketing brandingMini Cooper delights their loyal fans with a highly personalized billboard advertising campaign
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Bringing inbound marketing and a good cause together
Content that involves people taking action for a cause is GREAT content.
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Using inbound marketing to bring safe and clean water where there isn't any.
Catamount Marketing and Charity Wate storyInbound marketing can be a very powerful and cost-effective way to promote your band, an event, a cause, and to build awareness. Watch the video to see how Charity: Water raised millions of dollars for their cause.
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My Kudos to Hubspot and Inbound 2013
Hubspot-Inbound2013The world's largest gathering of inbound marketers, Inbound 2013 in Boston, MA.
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