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Invariably, virtually every marketing discussion arrives at the question…
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Our answer… forget about buying a list, you need to build your email address list.
We know of two effective ways to acquire email addresses; one is offering something of value on your website requiring readers to register. The other is to execute an Integrated Marketing Campaign that starts with a direct mail piece containing a compelling offer that drives the recipient to their own personalized landing page where they’re given incentives to share their email address and also answer a qualifying question or two. As a result, not only do you have a new email address, you also have a new qualified prospect! The power and potential of this cross-media approach cannot be ignored. It uses technology to the full extent to collect data, generate leads, build a value proposition with customers and prospects, elevate response rate, and above all… earn a better ROI. |
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Traditional mail invite w/PuRL
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